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Guest
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Internet leads inherently are going to draw a wide variety of curiousity seekers and tire kickers.
How can you email them a quote without doing some want-finding?
How do you know what they "want"? What benefits they'll buy? What the HOT BUTTONS are? Why they're shopping for health insurance in the first place?
My problem is that I think everyone will buy, and I close more because of it. After I do the proper sales presentation, similar to above.