Monumental Direct Mail Drop

[JimmyUt]

Ok, time for an update on all of my direct mail return experiences...

I have mailed out 9000 pieces with Monumental and have received a total of 93 leads.... 1.03%

2000 pieces with Leadstosuccess and received 11 leads.... 0.55%

3000 with targetleads and received 17 leads.... 0.56%

8854 pieces with Chris at leadconnections and received 133 leads.... 1.50% return

With ALL companies I asked them to mail out their BEST/Highest return FE lead

All companies told me I should get between a 1.2-2.0% return

I mailed all companies in the same area with the same demographics and only one came back with what they actually said to expect... Chris at leadconnection

Shame on the other companies for either not sending out the right amount of mail or for using OLD DATA... interesting how a few of my targetleads came back with people that sent the lead in from a forwarded address... old data... not cool
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OHH, and I didn't count any lead that came back with NOTHING written on it...

I sent 2000 with Monumental .8%
2000 Jenmarco 1.2%
3500 with Lead connections and so far I am at 1.5% plus they send me the hard copy as well unlike the two I mentioned above. The customer service and no bullshit way of doing business is great at the Lead Connection.

 

[gordon112]

I sent 2000 with Monumental .8%
2000 Jenmarco 1.2%
3500 with Lead connections and so far I am at 1.5% plus they send me the hard copy as well unlike the two I mentioned above. The customer service and no bullshit way of doing business is great at the Lead Connection.

I think Lead Connection is the way to go, I will be contacting them soon.

 

[TDFnCali]

Ok, time for an update on all of my direct mail return experiences...

I have mailed out 9000 pieces with Monumental and have received a total of 93 leads.... 1.03%

2000 pieces with Leadstosuccess and received 11 leads.... 0.55%

3000 with targetleads and received 17 leads.... 0.56%

8854 pieces with Chris at leadconnections and received 133 leads.... 1.50% return

With ALL companies I asked them to mail out their BEST/Highest return FE lead

All companies told me I should get between a 1.2-2.0% return

I mailed all companies in the same area with the same demographics and only one came back with what they actually said to expect... Chris at leadconnection

Shame on the other companies for either not sending out the right amount of mail or for using OLD DATA... interesting how a few of my targetleads came back with people that sent the lead in from a forwarded address... old data... not cool
- - - - - - - - - - - - - - - - - -
OHH, and I didn't count any lead that came back with NOTHING written on it...

I know why this happened....

You sent 9000, 2000 & 3000 pieces sent with 3 diff companies....

Then you send 8854 with the 4th company....clearly sending an odd # of pieces out gives you the BEST return??

 

[xrac]

Ok, time for an update on all of my direct mail return experiences...

I have mailed out 9000 pieces with Monumental and have received a total of 93 leads.... 1.03%

2000 pieces with Leadstosuccess and received 11 leads.... 0.55%

3000 with targetleads and received 17 leads.... 0.56%

8854 pieces with Chris at leadconnections and received 133 leads.... 1.50% return

With ALL companies I asked them to mail out their BEST/Highest return FE lead

All companies told me I should get between a 1.2-2.0% return

I mailed all companies in the same area with the same demographics and only one came back with what they actually said to expect... Chris at leadconnection

Shame on the other companies for either not sending out the right amount of mail or for using OLD DATA... interesting how a few of my targetleads came back with people that sent the lead in from a forwarded address... old data... not cool
- - - - - - - - - - - - - - - - - -
OHH, and I didn't count any lead that came back with NOTHING written on it...

Thanks for the update. This is very valuable info for all those usings DM.

 

[Agentguy5]

I know why this happened....

You sent 9000, 2000 & 3000 pieces sent with 3 diff companies....

Then you send 8854 with the 4th company....clearly sending an odd # of pieces out gives you the BEST return??

Exactly...
seriously though, glad you brought that up...

Chris gives me the count in each zipcode I like to work so if there are 1325 people to mail in zip 33009, I can mail all of them at once...

 

[WinoBlues]

That is good advice but it's not always a reality. I personally don't do any prospecting other than my leads.

In my case it is. Case in point. Yesterday I got a call from clients I wrote 20 years ago. Their 20 term policies are terming out. New policies are going to be about $300. Am guoting a couple FE policies on the in laws also. This is not uncommon at all. I do not remember if I have ever met them in person. I also have a couple annuities with them.

Maybe $20 of stamps and a couple hours total of calls over 20 years equals thousands in new premium today.

They are a couple that I hunted, then farmed, to harvest again. Granted that in more of a P&C model than a Life model.

 

[jdeasy]

In my case it is. Case in point. Yesterday I got a call from clients I wrote 20 years ago. Their 20 term policies are terming out. New policies are going to be about $300. Am gutting a couple FE policies on the in laws also. This is not uncommon at all. I do not remember if I have ever met them in person. I also have a couple annuities with them.

Maybe $20 of stamps and a couple hours total of calls over 20 years equals thousands in new premium today.

They are a couple that I hunted, then farmed, to harvest again. Granted that in more of a P&C model than a Life model.

I'm sure it your personal experience and I said it was good advice. I probably should do more of that.

But you were not just stating your personal experience. You said this;

"You have to keep other prospecting going. Do not sit by the mailbox or phone waiting for someone to mail or call."

Well, no you don't have to do that. You can just sit by the mailbox or phone waiting because that's exactly what I do.

 

[WinoBlues]

I'm sure it your personal experience and I said it was good advice. I probably should do more of that.

But you were not just stating your personal experience. You said this;

"You have to keep other prospecting going. Do not sit by the mailbox or phone waiting for someone to mail or call."

Well, no you don't have to do that. You can just sit by the mailbox or phone waiting because that's exactly what I do.

I sit and wait for calls also, As I do not buy outside leads. But I also prospect my own book. I believe I do not some else will.

Like you, I am a pirate. A replacement artist. I. Actually prefer to work with people that already have insurance. All of these people are on some else's book. Usually someone that is not working their own book.

I used to run appointments like you. I was a hunter, But I also farmed. Just a different model. No right or wrong.
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I'm sure it your personal experience and I said it was good advice. I probably should do more of that.

But you were not just stating your personal experience. You said this;

"You have to keep other prospecting going. Do not sit by the mailbox or phone waiting for someone to mail or call."

Well, no you don't have to do that. You can just sit by the mailbox or phone waiting because that's exactly what I do.

Also, I was responding to Quack. A new agent waiting for leads to come in to work. I do believe he should be doing more than waiting for them to come in.

 

[Newby]

Ok, time for an update on all of my direct mail return experiences...

I have mailed out 9000 pieces with Monumental and have received a total of 93 leads.... 1.03%

2000 pieces with Leadstosuccess and received 11 leads.... 0.55%

3000 with targetleads and received 17 leads.... 0.56%

8854 pieces with Chris at leadconnections and received 133 leads.... 1.50% return

With ALL companies I asked them to mail out their BEST/Highest return FE lead

All companies told me I should get between a 1.2-2.0% return

I mailed all companies in the same area with the same demographics and only one came back with what they actually said to expect... Chris at leadconnection

Shame on the other companies for either not sending out the right amount of mail or for using OLD DATA... interesting how a few of my targetleads came back with people that sent the lead in from a forwarded address... old data... not cool
- - - - - - - - - - - - - - - - - -
OHH, and I didn't count any lead that came back with NOTHING written on it...

I have the same experience as you with Lead Connection -Good

And Leads2Success -very, very bad. Way worse than yours. The jack-leg at leads to success actually tried to convince me that on one mailing I did that got ZERO leads per 1,000 that because I mailed to only households that had a female (married or single females age 60-78 but no households with single men) that only men respond to FE leads. They don't recommend mailing to women because women NEVER respond and I tanked my own mailer because of that.

Even when I called unbelievable bullhocky on his theory he wouldn't back off of it. Drops to women only will always get no response. Yeah! Right!

 

[houcoogster]

I have the same experience as you with Lead Connection -Good

And Leads2Success -very, very bad. Way worse than yours. The jack-leg at leads to success actually tried to convince me that on one mailing I did that got ZERO leads per 1,000 that because I mailed to only households that had a female (married or single females age 60-78 but no households with single men) that only men respond to FE leads. They don't recommend mailing to women because women NEVER respond and I tanked my own mailer because of that.

Even when I called unbelievable bullhocky on his theory he wouldn't back off of it. Drops to women only will always get no response. Yeah! Right!

Sounds to me like somebody needs an ass whipping.