Agreed
Im going only into 3rd AEP, very rural area. Hell, I'm considered high income here. My spouse is 65 in a few months. He's doing MAPD/GTL combo.
I've been trying my damndest to apply Somarcos ideology here and it just isn't a market here. It's practically dead in the water for a med supp here. All I can think of is Somarco lives in a highly affluent bubble, along with a few others here.
He lives in a decent income area, but like me, has clients all over the place. And like me, he does no marketing. It's all referral for me. Bob is referral and gets some traffic to his website. Bob is looking for a specific segment of the market. Nothing wrong with that at all. Really no different than the person who specializes in the Dual market. That agent definitely isn't looking to write Med Supps. Nobody is accusing that agent of not doing what is right for the client. It's a niche market with a niche product. Also happens to be a more labor intensive market than the Med Supp market, and even the traditional MAPD market.
If you are mostly writing business in the area in which you live and MAPD is the main market, you'd be foolish not to write it. Some of us have clients all over our state (I also have clients in several other states - some are Med Supp, some are MAPD). Which means we talk to people all over the socioeconomic spectrum. But if an agent wants to narrow their focus to Med Supp, he/she can look for the demographic that fits that product. Same goes with MAPD.