My Life Insurance Website is LIVE! Finally!

[briko3]

"Do you think directing clickers to me home page with the start here button is a bad idea?"

Is that pirate speak? The most effective page I've seen is Geico's landing page. To start, all you have to do is put in your zipcode. Very nonthreatening and people are likely to do it. You can also measure how many put that info in and how many just leave your page.

Hope this helps.

 

[mpalma]

I spent some time on your site and I like the look and feel of it. Very professional and the content is good. I did notice, though, that there wasn't anything else after the "Why Choose Edison Life?" on the About Us page. Also, the "Login" and "Register" buttons don't work. Are those for current customers?

 

[dadkins131]

"Do you think directing clickers to me home page with the start here button is a bad idea?"

Is that pirate speak? The most effective page I've seen is Geico's landing page. To start, all you have to do is put in your zipcode. Very nonthreatening and people are likely to do it. You can also measure how many put that info in and how many just leave your page.

Hope this helps.

Thanks for the feedback, and honestly that is exactly what I wanted to do. I think giving the visitor an easy, non-threatening option to enter their zip code, is a great way to initiate action from the customer. Breaking the form down in 2,3 simple steps increases the likelihood of a conversion on the website.
I currently have a quoter provided by my CRM that gives instant quotes, but I have a landing page being designed with a custom quote form that will follow the format outlined above. I will have to sacrifice the instant quotes, but I think this may result in higher conversion rates.

Do you think this is a good course of action, or should I try another route? Unfortunately, since the instant form I use is pulled from a weblink, I don't think I can integrate a custom form with that quoter to still provide instant quotes.

My initial assumption is that having an instant quoter will help keep from driving your prospects to other sites after completing your form. Does anyone know of any marketing results or best practices surrounding this topic?

ARRRRGHHHH
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I spent some time on your site and I like the look and feel of it. Very professional and the content is good. I did notice, though, that there wasn't anything else after the "Why Choose Edison Life?" on the About Us page. Also, the "Login" and "Register" buttons don't work. Are those for current customers?

You know, I never got clarification on what those login and register buttons are all about. I think I will delete them altogether. They will only confuse visitors, and certainly clients.

The "why choose edison life" is actually a link, for some reason it wasn't underlined, but now it is. Thanks for helping me spot this error.

 

[kheyknee]

At $5 average per paid click, your conversion rate needs to be 33% in order to reach a $15 per lead cost. That may be an unrealistic goal. Here are some options you may consider:

• The dedicated landing page mentioned above - study the best practices of others using pay per click.
• Ask for less data upfront - the less you ask for , the higher your completion rate. In the Geico example they ask for something non-threatening up front, and get people to start completing their forms. You can use Google Analytics to track goal funnels and see where people bail out most frequently.
• Use fringe keywords - you are using the most expensive keyword terms. Try using a larger number of lower cost fringe terms at least during your start up phase. You need customer feedback to improve your conversion process.
• Give away something for free in return for an e-mail. Create a "Life Insurance Buyers Guide" white paper, then follow up by email encouraging them to take the next step.

Good luck.

 

[dadkins131]

At $5 average per paid click, your conversion rate needs to be 33% in order to reach a $15 per lead cost. That may be an unrealistic goal. Here are some options you may consider:

• The dedicated landing page mentioned above - study the best practices of others using pay per click.
• Ask for less data upfront - the less you ask for , the higher your completion rate. In the Geico example they ask for something non-threatening up front, and get people to start completing their forms. You can use Google Analytics to track goal funnels and see where people bail out most frequently.
• Use fringe keywords - you are using the most expensive keyword terms. Try using a larger number of lower cost fringe terms at least during your start up phase. You need customer feedback to improve your conversion process.
• Give away something for free in return for an e-mail. Create a "Life Insurance Buyers Guide" white paper, then follow up by email encouraging them to take the next step.

Good luck.

Very helpful advice, thanks for it.

What would you say would be a realistic conversion rate, after a couple months of testing?

 

[kheyknee]

Very helpful advice, thanks for it.

What would you say would be a realistic conversion rate, after a couple months of testing?

It is very hard to get reliable metrics on conversion rates. Perhaps a few examples might help you dial into a reasonable guess -

A top article marketer claims a 33% conversion rate. His leads come from pre-qualified people who read his articles on an article website, click to his squeeze page, and provide an e-mail for a free report.

Insurance lead companies probably are driving the pay per click keyword costs. If someone knows how many times a lead company resells a single lead, and the average revenue per lead, you could back into their conversion rates. For example leads sold 5 X for $15 with a $5 per click average cost, and 33% profit margin implies a 10% conversion rate. ( $75 revenue per conversion; $25 margin; $50 cost per lead; 10% conversion rate)

My own site requires a first name and e-mail in exchange for a free report. Traffic is 90% organic search. The conversion rate is under 5%, but my site is hybrid informational and lead conversion so I get many tire kickers as well as people shopping.

 

[Alston]

If a site loads slowly because of client-side scripting such as Java Script will Google even be aware of it?

I don't think that Googlebot triggers any client-side scripts.

I'm not an expert on this. What's your opinion Dave?

However, if people don't like your site because of the slow load time, they will click their back button and do another search. Google will be aware of these negative votes.

Once you've gotten rid of all the warthogs on your site, opinions about how it looks should be taken with a grain of salt. I don't see any warthogs.

I do think that the margins and the internal spacing on the graphics could be done a little better. (But fixing that will make only a small difference in how the page converts IMO. If it were my site, that is one thing I would fix without testing.)

Big prominent calls to action tend to test better than small ones. However your CTA might be a little too big. That's just my opinion however.

I'm not being overly humble. I have had many opinions about my own sites that have been proven wrong when I've tested them. Some "killer ideas" have lowed my conversion rates and others didn't seem to have any measurable effect.

You may want to take opinions as a guide to tell you what to test, but don't take action until you have the results of your test.

The real answer to how good a page looks is only going to be determined by A/B or multi-variate testing.

If it were my site, I would test the graphics on the top. (I test all the time. I've always got tests running on my landing pages.)

Since people read from left to right, the picture of the boy and his dad might work better on the left.

Since people will tend to look at what the model in a picture is "looking at" you may want to flip the picture (create a mirror image of the picture by rotating it) in PhotoShop so that the dad is looking into the site.

You can run a test in Google Website Optimizer with 3 versions.

1. The original
2. Picture A where picture B is now and vice versa.
3. Picture A - no changes Picture B same spot, but rotated.

After that test, you may want to run an A/B test with the graphics a little smaller.

Traffic x conversion rate = results.

If you increase your site's ability to convert, you will get more out of your traffic.

To get the most out of your sites you should work on increasing the quality and quantity of your traffic as well as increasing your site's ability to convert that traffic.

 

[scrabble]

Great site. It visually clean, easy navigation and a reputable look to it. Congrats

 

[Term Life Guy]

Overall I think it looks really good, though (as some people have alluded to in their comments) I think some of the text/buttons/etc. are a little too big. I feel like it would be easier to read (and therefore provide a better user experience) if the top section used smaller print.

 

[arnguy]

TermLifeGuy, I thought Rob Liano is the Rock Star on this forum. BTW is Rob MIA?