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I just bought an instant scratch-off lottery ticket from NetQuote for $7.50. I lost.
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I hate NQ...and I love em. I also ended a long-term relationship with them a few months ago, and then they made some changes...and so did I.
Volume is way down but I sell about 1 out of 5 with them now. Crazy. But you have to watch them like a hawk.
Selling 1 out of 5. I get ahold of about 2 out of 5. Usually sell a little less than 1 of those. Plus, of the ones I never reach...my final followup is a summary of their options asking if they want to apply. Some bite.
Keep in mind...I am only getting leads within 30-40 minutes of my office and I emphasize that I (ME ONLY) am their local rep and that they should not talk to anybody else who contacts them. I clearly warn them about Health Benefits Direct, and Golden Rule Direct, who represents only one carrier. There is also an agent in Northern Ohio who buys the leads, and I make sure they know how close our office is to them and my 27 years of experience.
This system does not work well with leads out of my area and of course, I'm only getting about 3-5 leads per week from them.