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I dunno about "every funeral home in the country", maybe you are right.
Scott is never wrong when it comes to funerals.
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I dunno about "every funeral home in the country", maybe you are right.
A lot of funeral homes around here have an agent division inside the funeral home, selling pre-need. I guess if you found one that did not have that...
I dunno about "every funeral home in the country", maybe you are right.
Todd,
How do you recommend someone new to the business get out and sell 185 policies the first year? If you had to do this how would you do it knowing what you know now?
For me with my limited knowledge, I guess would be going door to door, and obtaining a cold calling list and calling, calling, and calling. I just cant see the average new agent affording $30 leads consistently enough to have the type of exposure. But I would budget around $300 a month.
Personally, I am looking at obtaining a couple of lists and cold calling a minimum of 50 to 100 a day. Boring and monotonous maybe, but it sure beats the hell out of writing down 100 names in your warm market and pushing insurance to your family and friends.
I do believe in referrals but you still have to get in front of the first person to ask for the referral. Besides cold calling off a list, spending some money on leads, knocking on doors, or the dreaded 100 name list of your warm market, new agents are limited to their target audience.
Ron,
The biggest problem I do see with agents is what they are willing to do. Most agents don't want to work hard. I mean, who does really? But that's what it takes in this business. Too many times I've seen agents come into the business thinking it's easy work for a bunch of money. Oh how wrong they are!
You have to invest in your business if it's going to work. I've seen agents that say they don't have the money for leads willing to put beer on their credit card, yet they aren't willing to put leads on there! I know! Crazy, isn't it?
There are many different techniques that work, depending on the agent. Those range from cold calling, mailers, flyers, door to door, telemarketed leads, aged leads, and just plain old talking to everyone you run across. Don't fool yourself though, each one takes work and consistency. That's the key, consistency.
Whichever way you do it, do it constantly. You have to get in front of the prospects or you won't sell a thing, right? I've actually seen agents get in this business and sit back, somehow thinking that people are just going to start knocking on their door just because they have an insurance license now! Not going to happen!
In each of the different ways to market though, the agent needs to get really good at getting referrals. That drives the cost of your lead source down no matter which method you use.
Of course the biggest mistake I see agents make in getting referrals is that they simply ask the client, "Who do you know that I could help?". That's it. They don't clarify the question and help the client think of anyone. When you ask the client an open question like that you can expect to get this look . You've just given them the whole world to think about and so they can't think of anyone!!
When you're talking with a client and you've learned a few things about them and their activities, you can then help them to help you by asking them more targeted questions like, "Who do you know in your Sunday School Class...?", or "Who do you know that is in your aerobics class...?", etc.
You will have helped them to narrow down that field just a bit and there's where you get your referrals. You've helped them to help you.
Why don't you give Josh Stacy (medplansolutions) a try for those list?