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In December 2023, the FCC adopted new regulations to address consumer consent for telemarketing calls and texts. Recognizing the importance of these changes, the FCC has given companies twelve months to comply. The new rules will take effect on January 27, 2025, and impact lead generators, call centers, and sellers.
Key Takeaways
In December 2023, the FCC adopted new regulations to address consumer consent for telemarketing calls and texts. Recognizing the importance of these changes, the FCC has given companies twelve months to comply. The new rules will take effect on January 27, 2025, and impact lead generators, call centers, and sellers.
Key Takeaways
- The new FCC rule effective January 27, 2025, includes:
- One-to-one consent
- Clear and conspicuous disclosure
- Logical and topical relationship
- Recordkeeping
