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It's literally at the point when new customers often know one other but sometimes even two other clients. Pretty cool. No issues with being a "stranger."
This has happened a few times, honestly.
How did you hear about me?
Oh, my brother and sister in law used you.
Oh, my workplace sent me to you.
They love it when I tell my 5 minute elevator talk:
Oh, I move to Cadillac in 2007, then to Traverse when I worked for the state, then I decided that I was done with the GIANT city of TC and bought a hobby farm in the country.
Then we talk about wanting to turn it into an animal sanctuary blah, blah, blah.
Those stories travel in my area. It makes my life exponentially easier... which is worth more than the money I pay for the lead... Because I don't care as long as I break even year 1.