Ninety-Two Percent of All Agents Fail - Why?

Here's the story of my recent failure in the industry. I doubt I'm the only one who has had this experience:

I decided to give insurance sales a try after I got a masters degree in an unemployable field (music theory) and wanted a career that would actually support myself. I was used to working 8am-1am days, I love the idea of becoming an active member of the community, and it seemed like a respectable and stable industry. Everyone needs insurance. I'm a smart guy, so I figured I could learn the products, and the flexible hours would make community involvement possible. Besides, I figured the industry isn't sales - it's education. I taught music theory to non-music majors for two years and I liked seeing the lightbulbs above their heads when they finally understand what's going on behind the music they listen to every day. Sure, I can do that with insurance and I'd feel good about it. The opportunity seemed ideal, and I took it.

Let me make it clear that I was the WORST candidate for this position in many respects, but I did not do my research and the enthusiasm of my recruiter led me to believe that I was perfect. You'll recognize these characteristics as giant red flags mentioned earlier in this thread:
1. I recently moved to not only the area, but the state. I had NO natural market.
2. I had savings but not a full year. To my credit, I did ask whether or not my savings would be sufficient and I was told that I would be solvent in a month or two.
3. I was greatly mislead about the lead generation process and assistance within the company. Again, I didn't do my homework. I had no idea how to market myself, but I was assured that I would be told how. I would be given "pre-screened leads" to help jump-start my career.

Here's the series of events that led me to quit my current company:

I specifically asked and was told "there will be no cold calling." A "pre-screened lead" was the phone number of someone who got a postcard 1-4 months ago. I only got these leads after a month of salesgenie cold calling and this was the beginning of my loss of trust.

I needed marketing help - I'm a musician and I don't know how to market insurance. Knowing there would be costs, I set aside $3,000 to get started (thank you nice grad school fellowship), but I kept getting put off by my superior. I had no idea how to spend it and didn't want to go in blind. My only method of marketing for 2 months was telemarketing 5:30-8pm Mon.-Thurs.

All of my training was how to sell. I learned how to close before I learned all the aspects of our policies. I'm the kind of person who has to know _everything_ before I'm comfortable talking to someone about it. That being said, I still managed to sell my first three appointments because they didn't ask the tough questions.

I lost faith in my superiors. My direct superior admitted he'd passed his licensing exams a whopping 4 months before I did and before that he worked in car rentals. I was constantly frustrated with his lack of product knowledge. That being said, he was a VERY good salesman.

This was the kicker: after my first X policies, I'd receive a subsidy which was almost the equivalent of a salary, but I'd have to pay 50% (1st year) or 100% (2nd year) of it back if I didn't meet quotas. After losing faith in the people I was working for, realizing how slow the take off was going to be, and how little guidance I was getting - I decided that I had to quit before I got in too deep.

Yes, I could've been successful if I'd stuck with it, but given these circumstances it didn't take long for me to discover I was with the wrong company. I needed guidance and training. Because of my lack of training and my manager's lack of training, I lost confidence in my ability to service my customers.
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Take from this what you want.

I was unprepared for the industry.
I didn't do my homework
A recruiter glossed over my horrid qualifications.
My training was awful.
Straight out of college, it's very strange to go from constant specific demands to "so... do something." I have to make the demands of myself, but to do that, I have to know what to ... do. and I didn't.

BUT - I still could have made it work if I'd put in the hours and trained myself in marketing/sales outside of the company.

Currently, I'm figuring out a marketing plan involving my music, networking like mad, and taking a second interview with New York Life. I've heard their training superb, and I have the finances to survive for about half a year without any commissions, and my lifestyle is quite meager in a studio apartment and lots of canned tuna so the commissions I do earn will go a long way. I love the person I interviewed with the first time, and I know the right questions to ask about the office from other threads on this forum. If it sounds good, I'm going to make it work. For now, I'm part of the 91.74%
 
I needed marketing help - I'm a musician and I don't know how to market insurance. Knowing there would be costs, I set aside $3,000 to get started (thank you nice grad school fellowship), but I kept getting put off by my superior. I had no idea how to spend it and didn't want to go in blind. My only method of marketing for 2 months was telemarketing 5:30-8pm Mon.-Thurs.

I sincerely hope that you are going to make it in the music world. You didn't indicate what instrument(s) that you play. I wanted to be a concert pianist but waited too long to get serious, and didn't have a stage quality performance by the age of 22, so it was curtains.

It sounds like you are taking a methodical approach to selling insurance, and you'll do fine. As AL3 has said before, a monkey can sell insurance. It's true, and many are successful. Believe me, it takes a bigger person to be a poor classically trained musician than a rich insurance agent, so you should be fine.
 
Don't worry, I haven't given up on music. My idol at the moment is Charles Ives - wrote music his whole life, worked in insurance and managed to balance it thanks to the flexible hours and being generally awesome. I'm going to keep writing music and practicing the piano so that I can be visible through concerts and involvement with local dance studios.

I don't expect to be rich - I'm really not in this for the money. It's something people need, and it has flexible hours so I actually can play for dance classes, or go conduct a high school band during school hours. Also, the networking works both ways - I can get referrals for music gigs as well as insurance. The trick will be having enough time :-/

Edit: Back on topic - If I can't balance it, I'll either lose out on my music or be back in that 91.74% Time management skills are essential.
 
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Currently, I'm figuring out a marketing plan involving my music, networking like mad, and taking a second interview with New York Life. I've heard their training superb, and I have the finances to survive for about half a year without any commissions, and my lifestyle is quite meager in a studio apartment and lots of canned tuna so the commissions I do earn will go a long way. I love the person I interviewed with the first time, and I know the right questions to ask about the office from other threads on this forum. If it sounds good, I'm going to make it work. For now, I'm part of the 91.74%

Tom22, doesn't NYL give you a decreasing base salary the first 3 years and if you make quota then don't they give you extra bonuses? Given that you have decreased your expenses to bare minimum, wouldn't those be enough to live on for the first year?

BTW, I understand that financial advisers are now being payed a 50K base for the first year by outfits like Morgan Stanley Smith Barney.

Any more insights on NYL would be much appreciated since I'm going for a second interview with them and would like to know as much as possible to budget for this career.
 
The problem is that new agents have no game plan. They just show up and want you to do everything for them.

Example: Today I had an agent call me at a client’s house needing some help. The problem is that the agent waited until he got to the clients house, before he thought about learning the products or needing/doing a quote on anything. They guy didn't even know what a whole life was and he was out on an appointment and didn't have anything with him. He was just calling to see what he should sell to his client and what would the price be and if the client some how decided to use him, he needed some quotes.

I think I hurt the guy’s feelings when I told him, that he would not last long in this business. I asked him is this a job or career to him? He said a job. That is the problem. This has to be a career and something you spend a lot of time on learning how to do what we do.

You should never try to sell anything to someone that you know nothing about. 1st thing you do is learn your companies and your products. When you get a starter kit from your company, read every word of it. If you have questions, call the IMO, manager and ask questions until you learn everything about the product that you need to know.
When you go out to an appointment have everything that will need. Be able to do quotes and have the applications with you. DON'T WAIT UNTIL YOU ARE AT A CLIENTS HOUSE BEFORE YOU DO YOUR WORK.

Make sure you have a good message on your answering machine.

Make sure you have some business cards.

Own a suit and tie. Read as much as you can on everything having to do with insurance.

Have a game plan. Don't just show up thinking this is easy and that someone is going to do all the work for you and pay you lots of money.

I had another agent tell me that he just can't sell any insurance. So I ask him the following, how many prospects did you call this month? NONE. How many prospects did you ask do they need to buy insurance? NONE. How many mailers did you send out this month? NONE. How many leads did you buy. NONE. So my response was " How is that working for you". Duh!!!

I told him it is like a garden. If you don't plant anything, nothing will come up.

A big problem is that agent think that they don't have to ever prospect and can only buy leads forever. Prospecting is a big part of this business. So are referrals.

The biggest thing is never give up. Don't be at home right now, not knowing what you are going to do for the rest of the week to sell some insurance. Have someone in your “prospecting book" that you are going to talk to about buying some insurance. If nothing else, go get the newspaper and go after people that just had a baby, or people that just lost someone they love. Newspapers are full of prospects. At least give out 10 business cards a day to someone. I don't care who. No one is ever going to know on your door wanting to buy insurance. You have to approach them. Cold calling sucks, but if you have nothing else to do, then call some business owners or someone. Doing something is better then doing nothing.

There are a ton of resources out there for new agents and people willing to help you, if you are willing to do the work. No one is the world is going to make you a successful agent, if you are not willing to work.

Sit down tonight and make a game plan.
Example: Hmm. What if I placed plastic bags in people's driveways about insurance. Hmm it may or may not work, but I’m willing to try it.
Example,I know there are a ton of business owners in the yellow pages, I think I will try to call some of them this week.
Example, I'm going to spend some time on google looking for ways to sell more insurance or find list of prospects.
Example, I will find someone to train and teach me this business.
Come up with something. Write down everything that you can think of and you can then later mark off what you want to try.

This is a career that you have to work you butt off doing. This is not for everyone. But for some of us, that learn the business, it is rewarding and we love it.

Okay, I will shut up now before I write a book on this.



I am a new agent in this industry. This is a very informative and motivational statement. Seriously. I'm going to print this and read it everyday before I head to the office. I have the advantage of beginning in this business while still in college. I currently sell P&C for several companies. I have the resources, but I am lacking in guidance in this business.
 
I am a new agent in this industry. This is a very informative and motivational statement. Seriously. I'm going to print this and read it everyday before I head to the office. I have the advantage of beginning in this business while still in college. I currently sell P&C for several companies. I have the resources, but I am lacking in guidance in this business.

Yeah, Mark is a really good resource ... you'd do good following his post and visiting his website ... he is not a flyby night agent ... he's got it down ...

Good luck with your efforts ... and you are smart to start in college and smart to get that degree.

Are you going to major in finance??? If not, you should think about it ... if you are truly educated and good at selling insurance, you can go really far ...
 
Yeah, Mark is a really good resource ... you'd do good following his post and visiting his website ... he is not a flyby night agent ... he's got it down ...

Good luck with your efforts ... and you are smart to start in college and smart to get that degree.

Are you going to major in finance??? If not, you should think about it ... if you are truly educated and good at selling insurance, you can go really far ...


Actually, I am studying English. My older brother is a Financial Advisor at Merrill Lynch. He's coaching me through the process of getting my 6 or 7. I'm not sure which is more beneficial to me.
 
I am a new agent in this industry. This is a very informative and motivational statement. Seriously. I'm going to print this and read it everyday before I head to the office. I have the advantage of beginning in this business while still in college. I currently sell P&C for several companies. I have the resources, but I am lacking in guidance in this business.


Thank you.

It is all about not giving up. Every successful agent on here at one point or another wanted to give up. But the successful agents didn't and did whatever it took to make it work. A lot of this business is trial and error and not being afraid to get things wrong a couple of times before you learn what is right.
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Yeah, Mark is a really good resource ... you'd do good following his post and visiting his website ... he is not a flyby night agent ... he's got it down ...

...


Thank You!
 
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