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In fact, I've noticed many of my first sales to clients are still at arms length. Over time, they come to trust me as an advisor, but there is a 2 to 5 year curve involved. Rarely do I have complete client trust until they've known me for a while and see the type of work I do.
In other words, the first sale was because it was a no-brainer, the second because it made sense, the third was because he told me to buy it.