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What do you think of Sentinel's Paid up at 65 and 85? I've only sold Lifetime Pay with them.I don't do 20 pays only 10 pays so your 20 pay example wouldn't apply to my sales approach.
The Last 10 pay I did was on a 55 yr old lady who just purchased insurance about five months before I met with her. The price was pretty good so my last option was to show her a 10 pay option. When I did that she didn't know that a 10 pay was even an option. Keep in mind this happened BEFORE Settlers 10 pay option increased in price. Long story short the client started doing the math and it was a no-brainer. With my option they were going to pay about 6000 into her $10,000 plan and with her current lifetime option that I was replacing, if she lived to life expectancy (I showed her the chart) she was going to pay almost double than what she would have paid with mine.
Those numbers wouldn't be as nice today since Settlers has raised their 10 pay prices however but she & her husband happily decided on the 10 pay.
Also one of their biggest pros to the 10 pay was being done paying for it by age 65. Since they were currently working it wasn't a big deal to pay that extra cost now so that way when they retire they will have one less bill to worry about and more Social Security money in their pocket.