Hello everyone!! Some of you know I am starting my own independent agency from scratch. I am starting this in my home town which I just moved to 4 months ago. I have been away for 12 years. Part of my marketing campaign will include referrals, cold walking, etc. But I want to have a good understanding of what ratios you cold callers are getting for your calls. How many dials, equal leads, equals sales. Thanks for the information.