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If you're pursuing internet marketing to eventually get enough leads to make a living off of it in any insurance product I would recommend securing or having a full time job or a stock pile of cash first, at least a year's worth if not more. If you have the full time job then you'll sacrifice many life hours during nights and weekends trying to figure out how to generate even a few quality leads.
At least you can bring some of those skills into other niches if Medicare dries up, but plan on the very LONG HAUL if you attempt to take this route. There is no successfully "dipping toes into internet marketing" and doing well right out of the gate. To make a comfortable living in insurance with it you need to make substantial sacrifices.
I agree with B here....
I market 100% online. I'm working at about 5 months since start for my website and I gotten a hand full of leads.
I work a full time job and content produce. On average, when I'm at full steam, I spend 8 hours working at my job and 3 hours a work day on content, backlinks, and promoting content. I spend 3-4 hours on the weekend.
I had a few health issues this month and I reduced my activity time, but at 5m I'm starting to see all the work in the first few months start to become active.
I could have had a writer work on my content, but I'm never satisfied with what other people write.
Building and making a website produce is no small feat. There's no half measures. However, once the activity starts working, prospecting will become a lot easier.