Please Don't Sell Me Things

[Frank Stastny]

Don't just touch the head, touch your clients heart.

Don't sell me shoes; sell me style and comfort.
Don't sell me tires; sell me safety and low cost per mile.
Don't sell me books; sell me pleasant hours and the profit of knowledge that my family will be okay if I'm not around.

Please don't sell me things. Sell me ideas, benefits, visual pictures, feelings, self-respect, home life, happiness and cost savings. Please don't sell me things!

Sell benefits, not just features.
Appeal to both emotion and logic
Ask yourself before a call, "What are the major benefits this person may be looking for?"

Very well said.

 

[Street Savvy]

Don't just touch the head, touch your clients heart.

Don't sell me shoes; sell me style and comfort.
Don't sell me tires; sell me safety and low cost per mile.
Don't sell me books; sell me pleasant hours and the profit of knowledge that my family will be okay if I'm not around.

Please don't sell me things. Sell me ideas, benefits, visual pictures, feelings, self-respect, home life, happiness and cost savings. Please don't sell me things!

Sell benefits, not just features.
Appeal to both emotion and logic
Ask yourself before a call, "What are the major benefits this person may be looking for?"

Excellent encouragement and thank you! Any book from those quotes you can share?

 

[Larry Tew]

well I am glad you are talking about this.

No one has been talking about this since July of last year.

 

[markschneider86]

You're into that kinky stuff, huh?

If you want the make shift kinky device. They do sell far better superior products then that, for that use...