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As I said on another thread, you have to A/B test stuff like this to see what works for your site.
Every once in a while you will find that breaking the rules makes you more money.
Getting the opinions of others is a good way to start, but if it really matters, A/B test with Google Website Optimizer or some similar tool.
Every once in a while you will find that breaking the rules makes you more money.
Getting the opinions of others is a good way to start, but if it really matters, A/B test with Google Website Optimizer or some similar tool.