Pricing for New Website

$31 cost-per-lead for LTCi is good. I've got some pretty detailed cross-agency data on this and generally see PPC leads come in at 1.5-2x that $ amount. Ultimately, the cost per sale is what matters and the data I have shows that the cost-per-sale actually goes up significantly as cost-per-lead goes down (I can FLOOD you with $20 PPC leads that will never close).

That is really interesting and insightful. I would love to learn more. I know zero about how PPC works.
 
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