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Oh didn't realize that haha. I know one of their mid-level agency owners. He's a hard worker and writes a lot of biz, but he even admits he's drinking the koolaid something fierce.
They attract people because of the agency building. Unlike many responsible IMO's who will decide if an agent is worthy of representing their company, they will let (and encourage) just about anyone to recruit.
Its not a model that I would ever run, but they write a ton of insurance premium, and have many top level producers in their organization. I believe they are the number one IMO for MOO.