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- #11
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Who is this guy? Never heard of him. Why does everyone he talks to know him? Is this a setup?
Grant is originally from Louisiana and the 1st guy he talks to him(from Texas) knows his name but doesn't "know" him. The second guy, from Texas had Grant speak at his company before. In both cases Grant's salespeople had gone through the sales process and had been following up trying to close the deal.
his questioning.
1. Call you back next month? (why, the time is now) we do this in every presentation.
2.Just want to look at it a little bit? (the turn) Why did you look at it in the first place? (why did you send in the card?) Why is that important to you? (Why is it important to you to keep this burden from those who matter most?)
3. What is important to you, what problem are you trying to solve? ( we find people see us or send these cards in for 1 of these reasons... which one best describes your situation?)
4. Repeat back their reasons to them for responding (telling story)
5. Take away and turn, I dont need you to think about a 1500 a month decision I need you to think about a 40,000 dollar 2 year commitment, if you can't do that then we don't need to go any further because it's not going to work. ( Before I promise something I cant deliver I need to ask you a few questions to be sure our programs will work for you)
6. Numbers 8% of advertising budget. (Ms. Jones when I leave you are making a comfortable commitment that you set of 50 and we are going to deliver to your family when they need it most... you have just taken the burden away from the people you love the most, congratulations!)
He has been on A&E selling LA, presents for JMI, the Hyzenga(sp) group, SE Toyota, Jim Moran Lexus, and many others.
We ask the same questions just in different ways