SEO for Insurance Websites

[ltcadviser]

Yes, the keyword is in the domain name. And yes I have been contacted by someone that specializes in Insurance websites.

 

[termlifeinsuranceus]

I didn't read through all 30 pages, just the first post. I'd just like to add that getting links from some sites is an absolute waste of time. For example, none of the links from this forum will help you in SEO because they are what's called NoFollow links. Also, the first post got pretty technical, and it's all really important stuff about the title tags and meta tags, so what I want to add is that in case you don't already know this, you can google or youtube search about any of these terms or about seo or how to get high quality backlinks, and there's a wealth of information there, so if anything here seems foreign, just look it up. Having a website produce leads for you is wonderful.
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Does having backlinks on as many different forums help your websites SEO?

I've seen a lot of SEO spam bots lately on other forums, that post just trash to try and get their link on any forum they can. Does this really help or work?

My theory is if it's easy to get a link, it's probably not a very high quality link. You should spend your time calling or emailing attorneys, cpa's, financial planners, and other insurance agents and ask them to link to your site, telling them why it would be a good resource for their site's visitors. It's hard work. I probably only get one link for every 30 or 40 emails I write, but they are good ones.

 

[CHUMPS FROM OXFORD]

I believe some of the links from this site are Do-Follow. Maybe yours aren't right now.

 

[1manshow]

In any event, here's a pack of losers trying to provide advice on a topic for which they've been entirely unsuccessful. I've declared that I do know what I'm talking about and I don't care to substantiate the claim. You only need to get two things from this. This thread is mostly garbage - don't waste your time reading the 30 pages. And the second is that you can find what you need if you go to pubcon (and it doesn't even matter if you see me speak).

Ha...finally....some cold, hard SEO facts !!!

 

[hillary.rose]

I was looking for such an article for so long. Thanks for sharing the seo methods. Is there any article that give more description on what off page activities we can perform on an insurance site...

 

[sethjared]

Punching Up Blog Copy

Content is still king; the main problem people have when putting up a website is that they aren't saying anything original or provocative. Even in the insurance industry there are points of view and things you can say to differentiate yourself from other sites and that is what eventually leads to a natural sharing of your content without trying to "trick" the search engines.

The problem is if you have a booooring blog.

A friend of mine is a copywriter and has a good free blog with tips for non writers on how to have good copy. I'm new to the forum but once I've reached 10 posts I will put a link to her blog; it is called The Talking Shrimp

 

[termlifeinsuranceus]

Have you had any luck with that YellowPages free listing? I put 2 up (one for me, and one for someone else) about 2 months ago and the status still says "processing". I'm guessing YellowPages really doesn't want you do to the free stuff.

Also, I really wish I knew which members worked at DMOZ so I could tell them to review my site! I've again been trying to submit there several times with no luck. A lot of people I know are saying that it's really not worth the effort and it's better to get listed in more, less complicated directories that are free.

As far as the blogging comment - it really does work. I put up a blog this weekend and yesterday (monday) it was already indexed and showing up on the first page of Google for about 3 of the keywords that I picked to target. If you're trying to figure out which blogging website to use -Wordpress is 100x better than Blogger. There are more capabilities for good SEO material.

Hey Sunkist, I have a link from DMOZ and know how to get one. I'll be happy to share how to get one if you call me at 877-443-9467.
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I believe some of the links from this site are Do-Follow. Maybe yours aren't right now.

You're right! I just checked and yours is a Do-Follow link. Hmmm. Maybe it switches from no follow to do follow once you've met a minimum # of posts or something.
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In any event, here's a pack of losers trying to provide advice on a topic for which they've been entirely unsuccessful. I've declared that I do know what I'm talking about and I don't care to substantiate the claim. You only need to get two things from this. This thread is mostly garbage - don't waste your time reading the 30 pages. And the second is that you can find what you need if you go to pubcon (and it doesn't even matter if you see me speak).

Waterwheel, there are a lot of contributors here who have top ranking sites. I know I'm no expert, but my site generates 400 to 500 quality life ins. leads per month. Much more than I can handle and I have to share them with others. The creator of this thread is #1 on google for the term Texas Life Insurance.

So we may not be experts, but there are plenty of us who are making a pretty good living from the bit of seo we know, and we're just trying to help. Why the sore attitude?

 

[Braxtonut]

Re: Punching Up Blog Copy

Content is still king; the main problem people have when putting up a website is that they aren't saying anything original or provocative. Even in the insurance industry there are points of view and things you can say to differentiate yourself from other sites and that is what eventually leads to a natural sharing of your content without trying to "trick" the search engines.

The problem is if you have a booooring blog.

You speak the truth.

 

[csi_patrick]

What works for me is using a tool called link assistant - it actually comes w/ 4 different programs that can help you rank well.

My favorite tool is ranktracker and seospyglass they help you figure out the efficiency of certain keywords, and see what backlinks your competitors have - visit some of those sites and build backlinks of your own to your site.

It's also important to think about locality when optimizing for search engines.

Also using link silos are important, also called seo silos.

This is when you create multiple pages that look like this:
domain/page1
domain/page1/subpage
domain/page1/subpage2
domain/page1/suppage3
domain/page1/subpage4
domain/page1/subpage4/subsub1
domain/page2/
domain/page2/subpage
etc..
on all the subpages you should link to the parent page, child page, and other pages that are similar. So if you're subpage1 you would link to page1, subpage 1-4. subpage 4 would link to page1, subpage 1-4 AND subsub1.

Each subpage and page of course should be a keyword phrase that you are trying to optimize for.

this is how to optimize your site for on-site seo.
this should be done prior to even beginning to think about external seo factors.

 

[dyadvisor]

@chumps - absolutely correct
@hilary.rose - have, but in "turmoil" situation right now
@sethjared - well spoken
@1manshow - F---, ---?
@christopher - you are correct
@Braxtonot - all worthless, unless you write something worthwhile that widely READ
@others - keep searchin'... the truth is out there