SEO for Insurance Websites

The main thing with SEO like with anything is to not give up or slow down and don't use short cuts. Finding good back links can be frustrating, writing good content can be tedious. Do what you're good at and out source the rest.
what is considered good content? The quote above was written by the owner of this site http://autoinsurance.itclix.com/ which has about 30 words total on it. Is that good content? Other sites like Connecticut Health Insurance - Instant Quotes - Health Insurance CT seem bloated with words. Is that good content. Who would read any of that? If I was a customer I wouldn't.
 
I would consider good content being around 1000 words of organized information that is easy to read for your visitor. The Connecticut site you linked to is hard to read and would be considered spammy with all the city names at the bottom. I'm not trying to be critical, but Google has straight up said that is frowned upon.

You need to do what you said. If you were a consumer, what information would you want to see?
 
The old 500 words metric went out the window with panda 2, used to be the spider didn't really look past 500 words and 3% density was correct, yadda yadda yadda.

Now it appears the spider is looking at every word on the entire page, regardless of length.

Average number 1 result on google right now has 2600 words on the front page.
 
The old 500 words metric went out the window with panda 2, used to be the spider didn't really look past 500 words and 3% density was correct, yadda yadda yadda.

Now it appears the spider is looking at every word on the entire page, regardless of length.

Average number 1 result on google right now has 2600 words on the front page.

really? is this a study you conducted yourself or something SEOMOZ put out? I'm curious because, I've found that not to be true.
 
really? is this a study you conducted yourself or something SEOMOZ put out? I'm curious because, I've found that not to be true.

It was according to results indexed by a tool I use's keyword competition index since Panda 2.

I haven't seen another study that actively measured the word length exclusively of the top 10 results on keywords and averaged it off.

They also showed a direct correlation between length of pages and SERP.

There are TONS of exceptions.

The new rule of thumb I've seen on it is 1000 words, no longer concerned with keyword density or stuffing, more with use of keyword in proper tags.

The other trend is keyword use as "LSI" - Web, Technology and SEO news » LSI Keyword Research and Article Writing - Which I wrote an article about like a week ago on my blog trying to explain the concept.

It's not the easiest read, and its not something you're likely to understand if you don't know some HTML.

I'm going to expand on the concept more later and explain the further steps on there, writing a single article is missing the big picture, proper LSI involves a whole site tree.
 
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So are we talking about just the front page? I ask because I usually write articles about 500-700 words on the inner pages of the website.

Currently what I'm seeing and reading everywhere is that word count is no longer limited to 500. You can go over it and google will give credit for the relevance of the keywords used.

It used to be a limitation of the spider, supposedly.

You don't have to use any number of words, but up to 2600 is apparently just fine now. No idea what the limit would be or how you would test it, or if 2600 is better than 1000, but 1000 is most absolutely superior to 500.

Most content writers are aiming for 1000 now.
 

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