SEO for Insurance Websites

It's an interesting topic because I know people who do SEO marketing, Because of the new algorithms the average organic SEO is 4 minutes, mean once who have your website all optimized and it goes live it will stay on the first page for 4 minutes. Its almost easier just to pay for the AD, because what SEO Specialists charge is much more costly.

Agreed.

More costly and less visibility.

SEO gives us insights into web traffic for ~5 keywords.

SEM allows for a much wider view on your local/regional/national "digital marketplace"
 
Agreed.

More costly and less visibility.

SEO gives us insights into web traffic for ~5 keywords.

SEM allows for a much wider view on your local/regional/national "digital marketplace"

Before I got licensed, I considered becoming a lead vendor a while back and because i knew how to generate leads and how to do landing pages and all that. Then I saw what was happening with SEO and I figured it was easier-ish just to buy leads and sell the policy.
 
Nowadays I question the value of SEO.

I can't imagine how some agencies spend ~$10k/mo. on SEO when you can advertise with Adwords for the keywords you want to rank high for.

Not to mention, SEO can't rank your site higher than Adwords can.
View attachment 4303

Less than 5% click PPC ads for given keyword search volume - and mostly because people don't trust ads, they trust organic results....
 

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