MosesNewmanNAAIP
Super Genius
- 149
If anyone needs help on SEO. N.A.A.I.P. has a conference call specifically on this subject at 12 Noon ET - Monday thru Friday - Every business day.
CoachMatias
New Member
I'm currently running a test here in my geo-targeted area with google adwords. The cost per click is sky high because you have major players willing to spend $30-$70 per click and google won't adjust you to 'local traffic' when they know AIG will spend $50 per click.
What are your recommendations to drive low cost PPC?
I will be split testing Bing/Yahoo next, then going into Native Ads, direct media buys to local websites.
Also I don't hear much about email marketing, cold email marketing business owners and/pr running email newsletter ads with established sites?
Any feedback greatly appreciated.
- 10,318
I think you missed his point. He is asking if you have more definitive proof.
InfinityLeads
Super Genius
I think you're on the right track by looking into Bing.
But back to your original question, everyone is going to immediately say long tail keywords. And I agree, but only partially. They work, but they won't get you the volume you need.
You have to play with the big boys, there's no way around it if you want your investment to make sense.
Knowing that achieving a high (7/10+) quality score (QS), you're going to pay significantly less for clicks. Focus on creating quality and relevant account from the start. Part of that entails having a strategy for digital advertising and significant keyword research.
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InfinityLeads
Super Genius
I'll elaborate.
How does a company generate 80% of its revenue from ads that don't work (people are afraid to use/distrust)?
Same way insurance recruiters always have people ready to sign up.
"A sucker born every minute"
The same way an insurance agent used direct mail making 6 figures off a 1% response rate. Look we can't teach you this stuff...
InfinityLeads
Super Genius
Once again...companies/agencies wouldn't be willing to pay $100 a click for something people aren't clicking on!
You are referring to folks like eMedicare (or whatever they call themselves), carriers, national agencies, etc. Means nothing to those deep pocket folks to pay for clicks without regard to ROI.
Joe Agent won't be paying that kind of $$. The Joe Agent's of the insurance world will pi$$ away hundreds or thousands of dollars before they walk away. The agencies that SELL the idea of earning a fortune off PPC will continue to churn new fish with dreams of earning a fortune on PPC.
Same kind of shyster's that peddle SEO and promise page 1 results.
Plenty of suckers out there willing to fork over money until they learn they have been had.
Looks like you guys are interested in folks who are willing to pony up $2k - $5k per month for your services. Seems to me you are fishing in the wrong pond. Don't believe you will catch many here.
Infinity Leads | Newark, California | Client Reviews
InfinityLeads
Super Genius
This should give more context: Google Advertising: Think Nobody Clicks on Google Ads? Think Again! | WordStream. It's old, but to my point, Adwords has vastly improved since then.
There's an infographic too but the point of the article is:
"Now, to be clear here, organic searches still get more clicks overall than paid search – but not all keyword searches are created equal. Keyword searches with high commercial intent – meaning, keywords where a searcher is looking to buy a product or service (for example: “buy stainless steel dishwasher”) – are worth far more to businesses than your basic informational keyword searches (for example: “who is Thomas Edison”). Our research found that for valuable, high commercial intent keywords, paid search advertising listings gave the “free” organic search listings a resounding beat-down. "
