Should we be buying leads?

I've never bought leads for this or my prior role. Having been contacted for (HVAC, lawn maintenance services, etc.) by lead generation companies I would say it was not the most pleasant experience and I haven't done it again since. I saw this article on my LinkedIn and thought it addresses some of the major cons to buying leads. Worth a quick read.

Financial advisor lead generation services stink!

If Financial advisor leads worked well everybody would be in that space. If a fella decides he wants to work a consistent persistent resistant weekly direct mail campaign, he should let the fireplace have his securities licenses and slip into a life/health test center.
 
Back
Top