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AFFORDABILITY counts..................BIG TIME
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There are plenty of ways to make a plan affordable without sacrificing quality of benefits. I do it every day without putting my clients in a crap plan.
Guess that would be what you call selling . . .
Please be sure to send those articles to Carefirst, Kaiser, Optimum Choice, Aetna and Coventry. They are the one that cap drugs, not me. And if it's a GR and Assurant decline, unlike you, I'm not just hanging my client out in the wind to fend for them self. I can't even imagine the conversation:
Beth, age 62 smoker with HBP 2 meds, no coverage:
Beth: "So what did you find?"
Me: "Unfortunately Beth your choices are limited. Golden Rule won't take you. Assurant would, but the rate would be crazy and I already know you can't go over $250. Coventry would also decline but Carefirst would take you. The downside is the limit on drugs is $500."
Beth: "Well I'll take it, I have nothing now and need coverage."
Me: "Actually Beth you need to find another agent. I simply don't need your business." <click.>
Beth: "Hello? HELLO???"
Beth: "Well I'll take it, I have nothing now and need coverage."
Me: "Actually Beth you need to find another agent. I simply don't need your business." <click.>
Beth: "Hello? HELLO???"
Continuation from telephone conversation:
Beth: "Oh, I have another call coming in, hello?"
Mega Agent: Beth I hear you looking for a plan that limits you in many ways BUT IS AFFORDABLE. I can help you!
Beth: "That would be great!"
Mega Agent: Can we meet this Thursday?
Beth: "Sure!"
I know there are some situations where the client won't be able to afford a plan with no caps and will have to choose something limited, but in most cases (here in CO) I can put the client into a plan that will not screw them should something serious happen. This is where it varies from state to state. Bottom line is if you sell on price along you will eventually lose!
I just wrote a client yesterday who would save about $100 a month with an Aetna plan, but would most likely get declined, so I wrote her on a plan with World which is more but will accept. There is so much involved in regards to underwriting I think it is why most new agent fail, aside from not prospecting.
Let me give you a scenario, answer honestly. Let's say a client wants to buy a health plan and tells you they want the premiums no more than $250 a month. You price it out and find that a limited plan is $245 which caps drugs at 5k a year, and a non limited plan with no Rx cap is $280 what do you do?
Depending on your answer will determine if you are selling on price or benefits. I guarantee I would get the client on the non limited plan for $280, if not I'd walk away!!