Starting to Market Medsupp 67+

Use income filters as well. Some say $25k and up while others will start lower, around $17k.

If I were doing mailers I would steal Rick's, mail to a list of 67- 76, income of $25k+ and pick mostly rural counties where MAPD options were limited.

I agree with the income filter but that could vary by location. Definitely want to weed out medicaid...
 
Brilliant ideas.

Any suggestion on who you use to generate the list?

And I would love to steal Ricks card...but I am scared to ask what a girl has to do to get it ;)

If you are doing direct mail use lead connections. They do it all for you so no need to get a list. I'd becareful with Rick, he has a new hip...
 
I'm with Rick. I only send my own DM, created by me and sent with a first class postage stamp. More expensive but much higher return.

Are you doing a letter or a postcard? Then do you have them call or hit your website?
 

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