Tell us your 5 most prooven marketing strategies

[somarco]

Zamfir Cd's

Any idea what Zamfir CD's are paying these days for a 6 month lock up?

And here is something I bet you never thought of. How about asking someone who handles their insurance?

Feel free to steal that idea as well.

You are welcome.

 

[04snake]

In another thread Mr Bill asked me to post 5 marketing strategies that work and 5 that do not. Since I shared mine I would love to hear what everyone else does. I look forward to hearing from all of you!

Marketing Strategies: (not in order of importance)

1. Hire a someone to call all of your current clients and old clients no longer in your book. Have them query why they went with you and why they left you. This kind of info could really help you direct your energies in the right direction.
2. Have a band aid box made with your contact info on it (including band aids) and give them to every client. It's funny and cute and something that will help them remember you long after that first meeting.
3. Tell your clients that you refuse to sell a policy you would not sell your own family. BTW, you really have to believe this for it to work.
4. Standing in line? Pumping gas? Driving down the road and see a truck or car with a business sign and phone number on it? All of these are great way to get new clients. (I keep a recorder in my car for times when I see a car sign)
5. Get a booth at your local Trade shows. I love doing trade shows. Spring time is a great time for Home and Garden Shows. Lots and lots of families. I have even picked up a few groups this way. Also, everyone that exhibts at a home and garden show is more than likely self employed. Lots and lots of landscapers and the like.

5 companies/marketing programs to stay away from!

1. Health Markets
2. Cornerstone America
3. U.G.A.
4. Mega Life and Health
5. Midwest Life and Health

why do you say to stay away from cornerstone? bad experience?

 

[GreenSky]

why do you say to stay away from cornerstone? bad experience?

This is just MY guess but probably not because of a good experience.

And welcome to the forum!

Rick

 

[04snake]

This is just MY guess but probably not because of a good experience.

And welcome to the forum!

Rick

kinda figured that, but just wanted details. thanks for the welcome!

 

[Colorado Newbie]

why do you say to stay away from cornerstone? bad experience?

Uhm, I don't have time at the moment to go over all of the reasons at this time.

Just try doing a search on this forum for Mega and you will understand what I mean.

If you want more detail from me let me know and I will talk to you about them.

 

[wildcat]

All of the above is great, and it all works. The renewals are what drive this business, at least for me it is. I'm in California, and it's all as earned, and that is fine with me. It drives me harder for more new business.

Getting back to renewals, a simple call every 4 to 6 months works wonders for retention. Simply call up sand say "how is everything," start a little conversation. Check in, that is what keeps my folks around.

I send out informative emails, but I think the call is what keeps me top of mind.

 

[NWInsurance]

I used to scan the internet for new ways to get clients.

I would read books,

Ask other Agents,

read more books,

And read more posts.

And then I realized something. If I were to just get out there (in person, or on the phone) for even half the time I sit here thinking of ways to find new clients I would be rich.

!. Action
2. Persistence
3. Follow-up
4. and then more action
5. and persistence.

 

[James]

I used to scan the internet for new ways to get clients.

I would read books,

Ask other Agents,

read more books,

And read more posts.

And then I realized something. If I were to just get out there (in person, or on the phone) for even half the time I sit here thinking of ways to find new clients I would be rich.

!. Action
2. Persistence
3. Follow-up
4. and then more action
5. and persistence.

Excellent post! Imagine that, we are in a people's business and, going out and meeting people works, damn reality is stranger then fiction!

 

[Delta76]

I still read new books, but I've gotten to a point where I think that if I just implemented the best points of the books I've already read, I would never need to read another book again. I hate to say it, but same thing with these internet forums. Every once in a while I find a nugget that greatly impacts my business and keeps me checking the boards each day.

 

[somarco]

if I just implemented the best points of the books I've already read, I would never need to read another book again

A few years ago I was encouraged by some business associates to take up golf. So I bought some clubs, went to the driving range, bought a few books and a bunch of tapes (this is before the DVD era).

No matter how many books & magazines I read, or how many tapes I watched, or even how many balls I hit from a tee, my game was never tested until I got on the course.

For some silly reason, insurance sales is the same way.