New kid on the block here in NY, Health Republic, the only CO-OP, expected to get 30k cases the first year. Rates were low, network was decent, ended up with almost double that the first month and pushing 200k the first year.
The price sensitivity dynamic in this new marketplace is crazy. We're going to see more and more business funneled into the lowest bidder.
How long will they remain the low priced leader once the taxpayer supports are withdrawn?