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So you're spending around $500 per month ($6,000 per year) in leads ... About 50 leads per month (600 per year) ... What's your conversion percentage around 20% (10 new clients per month)?
Most agents buying leads for Med Supps have a customer acquisition cost in the $200 - $300 range (This comes from multiple call centers that focus exclusively on Med Supp).
If you can be successful with telemarketed leads, you can easily get your acquisition cost well below $200, in the $120 - $160 range.
If you are selling F2F these numbers might look a little different.
If you are new to Medicare that might sound crazy, "Spending $200 for a $300 FYC !?!? How am I going to make any money doing this !?!?"
Lifetime client value = About $1800 (maybe double that if you rewrite them in 6 years)
... And with a persistency over 90%+ (see other thread) on Med Supp business, spending the $$$ to acquire a client is a NO BRAINER.