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Re: This idea works and you should try it.
This is a great idea and I like your approach. When I was with NML I got into firehouses more by accident than design (well, one of my clients was a retired fire chief LOL) and did very well.
Two things about the people in fraternal organizations like firemen and police, they never feel they have enough insurance (they know their LOD risks) and they usually will do what everyone else there is doing. If one guy buys a term plan, most of the other guys will buy it too. If one guy buys a boat, most of the other guys will too. It's just the way they are and the way they work. Same with military but harder sell with the GI benefits and underwriting risks.
This is a great idea and I like your approach. When I was with NML I got into firehouses more by accident than design (well, one of my clients was a retired fire chief LOL) and did very well.
Two things about the people in fraternal organizations like firemen and police, they never feel they have enough insurance (they know their LOD risks) and they usually will do what everyone else there is doing. If one guy buys a term plan, most of the other guys will buy it too. If one guy buys a boat, most of the other guys will too. It's just the way they are and the way they work. Same with military but harder sell with the GI benefits and underwriting risks.