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When I deliver a policy, and sometimes during the sale, I'll tell them that "for every policy at every company in every state if you die during the first two years the company has a right to check with your doctor to make sure the application was truthful". I've never had anyone back away from the sale or not understand how that works.
I had a claims rep tell me one time when I was working to get a contestable claim paid that we should never tell people that the coverage is immediate.
I told her I would make a deal with her, "Y'all stop putting it on your literature that's it's immediate and I'll stop telling people it is". Crickets.