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Because quite frankly, a lot of blame does lie with the agent. Short of getting medical records, how you can tell if someone needs help with ADLs, uses a wheelchair, oxygen, and several other health factors that don't require prescription medications? However, spending 30 minutes or more in a home, an agent can easily spot some of those clues. A wheelchair, the person never gets out of the chair, an oxygen tank or concentrator, the person is constantly short of breath, etc. Even evidence of tobacco use when the person claims to be a non-smoker. Or even just that general feeling the person is being less than honest.
Not all. People lie to agents all the time and some companies seem to be less than fair in handling claims.
I would say a lot is willful blindness on the part of agents, combined with some dishonest agents. I recall one of old timers, maybe it was Scott or Louis, posted about agencies that clean-sheeted everything and just hoped the person lived beyond 2 years.
The agent can definitely set the tone of the appointment. Agents who teach people that if they lie but make it 2-years they are non-contestible are teaching people how to get away with fraud. Contestibility ends after 2-years but the crime of fraud does not. And that's exactly what I tell people who are going down that path.
I tell people that there is only ONE reason to pay insurance premiums. And that is so the insurance company pays your beneficiary when they die. If you apply with fraudulent information you give the insurance company an open ticket to deny the claim.