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Most companies don't service a whole state in the first place. Allowing purchasing over state lines makes no sense when the plan is only available to zips within a state! Carriers would be forced to rate every zip in the nation, for every product, every year. Beyond the actuarial nightmare, this means carriers will effectively compete against themselves. There's 4 BCBS's in my state alone (Empire, Excellus, Anthem, Western), for example. Not to mention, the consumer would now have to choose a plan from THOUSANDS of options, with no standardization of benefits.QUOTE]
They already do that with Medicare Supplements and Dental Insurance. I could've sworn they did that with Major Medical before O'bamacare.