Updating WordPress Posts Ok?

[ltcadviser]

ltcadvisor, I'm not sure if this is the correct way, so take it with a grain of salt.

I have seen blogs where they add on content by putting **Update** and then posting new information after that.

The problem I see with this comes down to keywords.

If you are ranked for "Long term policy xyz" and they change it to "Legacy policy abc".

Your original post title & url will have your original info that ranked.

I have no clue how your new info would rank.

Perhaps you will have to 1) Do the "Update" strategy & 2) Start a new post with the new product/keywords?

Well, here is an example Lincoln Moneyguard changes to Lincoln Moneyguard Reserve which changes to Lincoln Moneyguard Reserve Plus which changes to Lincoln Moneyguard II.

Now, when people search the product they will search Moneyguard II.

What should I do?

 

[CHUMPS FROM OXFORD]

I use the "update" method all of the time. You have to since any article you wrote a few years ago must be updated because of plan changes, ACA etc...

Steve Sanders
Sanders Insurance Services
Provo Utah
Serving Utah residents since 1879