- 558
Here's an article on on utilizing a "Loss Aversion" Sales Strategy.
How Loss Can Be a Winning Strategy | Neuromarketing | Neuromarketing
How Loss Can Be a Winning Strategy | Neuromarketing | Neuromarketing
Utilizing "Loss Aversion" Sales Strategy
- Thread starter Tampa Bay Rep
- Start date
Ok so how do you apply this?
I've known about framing for a long time; the problem is insurance sales (at least life Insurance) is a "system two"/"slow thinking"-engaged process. Meaning the quick thinking response that causes the disparity there is significantly reduced. In fact I think this example is wildly over-quoted by sales coaches, as they miss-apply the concept.
This doesn't mean I'm asking you to engage in a thought exercise to help anyone figure out a way to enhance trickery. This idea is better left to marketing (i.e. opening the door) than anything else. At least that's what I've always thought.
I've known about framing for a long time; the problem is insurance sales (at least life Insurance) is a "system two"/"slow thinking"-engaged process. Meaning the quick thinking response that causes the disparity there is significantly reduced. In fact I think this example is wildly over-quoted by sales coaches, as they miss-apply the concept.
This doesn't mean I'm asking you to engage in a thought exercise to help anyone figure out a way to enhance trickery. This idea is better left to marketing (i.e. opening the door) than anything else. At least that's what I've always thought.
- Thread starter
- #3
- 558
BNTRS, interesting points. Thanks for posting your feedback.
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