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Great thread!
Couple of thoughts...
Most of us that say LH and SL are so easy to replace are not always talking about the price of them. Since their agents are not independent brokers, they can't shop health conditions. If a company makes you modified for Plavix and an independent agent finds it, it's usually getting replaced.
Another factor is commission level. Would you rather write 100k with KSKJ and have a 90% persistency on a 100% contract OR write 100k with another carrier that you have 80% persistency but 125% commission?
Also, most of the smaller price buster companies cap your commissions so low ($500-$1000 max). If you got 25% higher commission and got a 3x larger deposit, you could afford more leads each week which would equal more sales.
Just a thought...
Well said Ben!
I do remember coming across a few over priced policies in the field that I couldn't replace though because the policy had been in force for several years.
That was the most frustrating situation as an agent to realize they purchased a product that was not the best fit for them but it was several years ago and I could not offer a better premium/DB
Commission payout from the carrier is definitely a factor in persistency