What Would You Pay For Content?

[AceQuotes]

I personally would not pay anything above $95.00.

The best content to have on your site is unique content that you can probably write yourself. Take your time, make sure everything is properly structured and just do a little SEO research. It will go a long way and save you a bunch of money.

 

[tomlarson_enhance]

I personally would not pay anything above $95.00.

The best content to have on your site is unique content that you can probably write yourself. Take your time, make sure everything is properly structured and just do a little SEO research. It will go a long way and save you a bunch of money.

This is absolutely true. If you're going to go with a writer, you have to ensure that they have a solid understanding of your insurance offerings, which then usually means that you're paying more. But, if you want 20 new pieces of content to your site per month without paying to add on another staff person, oDesk might have a writer that is affordable and insurance savvy.

 

[ggbh]

Content writing is not that easy. People think that they can just slap up an article, but I too get very frustrated especially with articles like E-How.com are & generic ones. I never go to them anymore. For instance:
a) Why you should buy Life Insurance. (generic)
instead of something like this:
b) Why newborns need[agency's name] life insurance. (non-generic).

*First, notice the keywords in red. This is how they are picked up. I just increased b's chances of being read more, with agency name in it.

Second, blogging or more related articles are a HUGE KEY to your website. PLUS back linking to them. Unless my customers are on a monthly account with me for 3 articles per week which includes backlinking, blogging them, etc. (200.00 p/week), then I charge about 80.00 per article.

Content is KEY (again I stress that), to even increase your Google ratings. Specifically, Content from your articles - connected to your website. And if a writer you pay for can't write for a particular niche in your business, zero in on a topic and more....then why pay for it at all?

It takes time, a little research and more on the writer's behalf. I wouldn't write 4 articles for $75.00 (no offense), not worth my time or effort to even post them & back link them to your site. I would be nice and decline (I've done that before). I loved the 20$ one. They must be from India.

Crabcake Johnny said it right, concerning how an agency will spend 1,000 on a website and write their own content.

"I'd rather pay $100 to $300 for the site and spend the rest of the money on quality content if you don't have content of your own."

This is how I handle my customers. My sites start at 500.00 (without crm), then content is key. I explain that they must build themselves up. 85% of clients dive off after their site is up, thinking that's it...I'm number 1. He is working it right: He'd rather pay someone to do it, to get his site out there. This is what the 'writings' are actually used for.

Now, some here would rather do it themselves. I find that great. But, make sure you use the proper key words in your article, back link them, provide hyperlinks, and put them where it counts. Plus, please write something of benefit. (hint, hint).

Another point to make, is that what you put online, represents you. So, you would go and buy from Apple a 600.00 piece of equipment to look good in front of customers and never disagree with the price. But, when it comes to content (representing you) (which is actually marketing expense to generate money), some would pay almost nothing.

Let say, you got someone to write 3 articles one week (you have to do multiple and build them up). Off my price if paid individually on each article (T= $240.00), you make a commission of $400.00. That makes you a profit of $160.00 off one article. Then the following weeks you pull in more customers from 1 of those 3 articles. Now, was it worth it to hire someone who actually knows the proper keywords, links and more?

Well, I'm on the other end of the stick...and thought you should know how it works in my field of web design.

 

[CHUMPS FROM OXFORD]

Interesting stuff. Can you show us five websites you have created for clients that are doing very well? You might pick up some new clients!

Thanks!

 

[Crabcake Johnny]

I'll post it again but it's indeed a large issue - especially for new agents. They have money but what they don't have is a deep enough knowledge to write solid content.

That or they simply hate writing or don't write well. So there's a hole in the market for people willing to write content.

 

[CHUMPS FROM OXFORD]

Anybody can write content. Good relevant content is different. With a little bit of work and practice, anybody (yes, anybody) can learn to write a 500-word article every day. You simply keep your MS Word open and a few times per hour add your thoughts. Refresh and continue.

By golly, you can learn to do a lot of things if you read, listen and get good advice from folks with no agenda.

I didn't mean to say "by golly." It just popped out somehow.

 

[Crabcake Johnny]

I'm only talking about what I deal with on almost a daily basis. "Can" they write content? Maybe - they don't want to. Most also don't have a focus on SEO and simply want a website up and running for a web presence.

I get asked to write content which I turn down. I'm not a content writer so again, there's a hole that need to be filled.

 

[YouGotMyMoney]

4 blog posts? 50 max...most of us aint running an authority site

 

[Guest]

yes, anybody) can learn to write a 500-word article every day.

I've been a professional writer since I sold my first article to the Bay Area Guardian in the fall of 1969 (for $10... it was an anti-Vietnam "alternative" newspaper... I was teaching school in West Virginia and there was nothing else to do in the evenings except write!)

I think anyone can write a good 5,000 word article but writing a [good, interesting, compelling, etc.] 500 word piece is much more difficult.

The easiest thing I ever did (many years ago) was ghostwrite a friend's 50,000 word autobiography. The hardest thing I ever had to do was to write his five minute, 300 word eulogy two years later.

A good writer with a few credits in a specific industry commands $75 an hour for work-for-hire material. When he/she tells an agent it will take 15- 20 hours of work to fill a five or six page website, no agent wants to pay the $1125- $1500.

I'm a good writer and I know the industry. Lets see how many people contact me to write the content of their site at the above rates and costs? My bet is... zero!

Al
I am at this site

 

[YouGotMyMoney]

al thats because they dont NEED content that expensive, 10-15/article does the trick.