Which states have the most FE buyers?

[PhxSunsFan]

I have a chart of FE by lead volume

Tx 10%
Ca 8%
FL 5%
OH 5%
LA 5%
TN 5%
MI 5%
GA 5%
VA 5%
AL 5%
I 'm curious to know if these figures are the same for folks who buy FE,?
Is the data the same for buyers from FB vs TV vs DM
thoughts on MO, NC, OH, TX, FL, CA for dm and FB and tv?
any other charts avail?
thoughts on this? thanks

 

[PhxSunsFan]

expanding my question further:
can FE buyers be broken down by market? for ex,, a rich area market might hve less buyers thn those living in a lower income market...??

 

[Baseball7]

Your over thinking it....

 

[Josh]

With any type of marketing, charts will only tell you a part of the puzzle. There is no way you can beat having a presence in the market. Rich people buy final expense sometimes. Poor people buy final expense sometimes. One thing I have noticed, that impacts things more than the relative wealth of the prospect (or any other factors), is the agent. There are agents that do poorly in "good" markets, there are agents that do great in "bad" markets.

If you want some really interesting data from the top down, you may be interested in looking at census demographic records to get an idea of what the overall size of the demographic pools are. For example, there are a lot more people in TX and CA than Montana and North Dakota, so the raw demographic data for that type of stuff is being updated this year with the 2020 census!

 

[shonceman]

The sweet spot for FE, in my opinion, is ages 59-74, annual income under $65k. Of course that age range is kind of narrow for lead orders. I honestly haven't ordered leads for quite a while. But when I did, I usually shot for ages 55-79.

Besides lead volume, there are other factors that enter in to what makes a good market. One important factor is saturation. If there are 100 agents working in a zip code that gets a 5% response rate to DM, it still might be better to work in a zip code that only gets a 1% response rate if there are only 10 agents working it at the same time.

 

[theinsuranceman]

I have a chart of FE by lead volume

Tx 10%
Ca 8%
FL 5%
OH 5%
LA 5%
TN 5%
MI 5%
GA 5%
VA 5%
AL 5%
I 'm curious to know if these figures are the same for folks who buy FE,?
Is the data the same for buyers from FB vs TV vs DM
thoughts on MO, NC, OH, TX, FL, CA for dm and FB and tv?
any other charts avail?
thoughts on this? thanks

The state that has the most FE sales is the state that has the most FE presentations being given. And the # of presentations being given is dependent on the# of Fe leads being worked. And to a lesser degree the # of leads being worked is the # of FE agents who invest in leads. Remember, the questions you're asking would have zero influence on your success.

 

[theinsuranceman]

The sweet spot for FE, in my opinion, is ages 59-74, annual income under $65k. Of course that age range is kind of narrow for lead orders. I honestly haven't ordered leads for quite a while. But when I did, I usually shot for ages 55-79.

Besides lead volume, there are other factors that enter in to what makes a good market. One important factor is saturation. If there are 100 agents working in a zip code that gets a 5% response rate to DM, it still might be better to work in a zip code that only gets a 1% response rate if there are only 10 agents working it at the same time.

Keep in mind that $65k annual income in Miss. is different than $65K annual income in Ca.

 

[shonceman]

Keep in mind that $65k annual income in Miss. is different than $65K annual income in Ca.

Yes, that's very true. Good point.

 

[WinoBlues]

expanding my question further:
can FE buyers be broken down by market? for ex,, a rich area market might hve less buyers thn those living in a lower income market...??

What @Baseball7 said.

Sharpening pencils, organizing files looking at list does not pay the bills.

 

[Rearden]

@HoosierDaddy, where are you when we need you... =)