If a client wants 25K of permanent coverage a GUL is a great option to get them the most coverage for the lowest cost. (assuming decent health). Less than 25k and they are looking at a fe type policy. When I ask if they are more concerned about cash value or death benefit, they always go for the death benefit.
Bottom line..show them all options for the face amount needed and let them decide. GUL, FE, Non med...it's their choice.
Bottom line..show them all options for the face amount needed and let them decide. GUL, FE, Non med...it's their choice.