Why Specialize in FE?

hardworker

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Been watching the forum for awhile and notice that many of the more successful FE agents ONLY write FE. IS this the best route to go and why?
 
Read all of the posts on this subject and you will get a better feel for the answer.
 
A lot of the premiums are higher and the need is more apparent. A 22 year old is going to be harder to sell life insurance to, and he is probably going to be 400-500/year for premium. Now try to sell a policy to a 50 year old with some health conditions and he KNOWS he needs to get something going, and it'll be 80-100/month.

There is some quirks to it though that many people don't want to deal with.
 
I noticed when I would sell an FE policy the mind set was totally different. When you hit 50 - 60 you actually start thinking about how you will be remembered.

I once sat at the table with a woman for over 2 hours comforting her, she was terrified of having a pine box burial (a real thing by the way). I have no idea how she passed but she was underwritten, Those are the ones you feel really good about at night.
 
Just to clarify the question, instead of writing med supp, annuity, critical illness along with FE many of the agents I follow strictly sell FE only. Is this the best route?
 
Just to clarify the question, instead of writing med supp, annuity, critical illness along with FE many of the agents I follow strictly sell FE only. Is this the best route?

if you want to limit your options and your income, yes that is the best route. you are already in their house, why not have your toolbelt full of tools? once you win over a client, most will gladly take out other coverage.

I wrote 3 annuities and a large UL policy in the last 2 weeks on seniors... would have had to sell about 100 FE policies to match the commission on those 4 apps.
 
Just to clarify the question, instead of writing med supp, annuity, critical illness along with FE many of the agents I follow strictly sell FE only. Is this the best route?

It seems to be a pattern. The major reason I've seen most FE agents do well is because of their lead system. If you go in with one product and try to sell it and focus 100% on that it is a lot better than going all over the place with different products. Not sure why, but that does seem to be a common thread. Good job noticing!
 
I buy telemarketed leads and most of them come from fairly poor neighborhoods. Most of them have very little money and its all they can do to just pay for FE. They can't pay for an annuity or critical illness policies. From what I hear med sups don''t pay all that well.

I have sold FE for 4 years and in that time have sold two term policies and two traditional whole life policies. I try to avoid anything but FE. Not saying it's right or wrong its just how I prefer to work. Some people would suggest I am leaving money on the table but most people that know me think I am doing pretty good.

I like leaving a home knowing they are approved, which might also be why I am not enthrawled with Americo. There are many different ways to make money in this business. Some people cross sell. I don't. I like things to be as simple as possible. If I go on the road for two days I expect to sell 4 to 8 FE policies. My brain is too small to clutter it with med sups, universal lilfe, term life mortgage insurance etc. If they seem to have a need or a want for FE I will work the hell out of them anything else and I lose interest.
 
You can do it one of 2 ways:

Do an FE lead based system and very rarely cross sell.

Lead with MedSupps via leads or over the phone, then have a much larger opportunity to cross sell FE, annuities, etc.
 
Just to clarify the question, instead of writing med supp, annuity, critical illness along with FE many of the agents I follow strictly sell FE only. Is this the best route?

If you are running FE appointments from lead reply cards there will be little cross selling. Not because the agent doesn't do it or can't do it. They are just not med sup buyers as a rule. You will run up on a few and I do. I have yet to run up on an FE prospect that could possibly entertain an annuity. I've only done FE fulltime for 4 years and only have about 2000 appointments done so I may yet find that annuity buyer.:D
 
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