The plan isn't just to leave the flyer. The plan is to call a day or two later and follow up for an appointment. Then if the "vibe" is right, to go back in a month or month in a half and follow up so they see some consistency.
The plan isn't just to leave the flyer. The plan is to call a day or two later and follow up for an appointment. Then if the "vibe" is right, to go back in a month or month in a half and follow up so they see some consistency.
That's call avoidance. Go in, ask for some time, if you do get it, have a strategy to go from a five minute intro to a scheduled fact finder. If you don't get it, ask for permission to keep in touch. Then start branding your message into them so when you call back six months later, they know who you are, what you do, and why you're an expert.
Your taking one step and making it into two steps (flyer and follow-up). This is a waste of time. Also, stopping back each month is another drain on your time. Have a strategy to keep in front of them that doesn't require individual attention, is relevant, and put you in a positive light.
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Just leaving flyers is from .05% to 1% - I have never see more than 1% and I've been leaving flyers for health for 6 years.
I was guessing on the response rate, never tracked very well, I believe your numbers for a pure flyer only response. Most of the business isn't from the flyers themselves, but from talking to owners while out and about. For two years my pure flyer response was absolutely horrible. I tried your flyer, created a health specific website to create quote request from the leave behinds, and suddenly I started getting a flyer response.
