- 5,976
I love Bankers Life ... I wish every one of my leads already had a Bankers Life policy. Love them love them love them!
Worst FE Carriers ? (your opinion)
- Thread starter Mike Siegal
- Start date
- 17,077
What AARP was allowed to become was a separate entity that is not owned by an insurance company but can sell their "branding" to one insurance company in each category of insurance. They must make it clear that they are being paid for the branding partnership and that it's not an actual unbiased "endorsement."
So today they sell their co-branding to New York Life, United Healthcare, and the Hartford but each in separate categories of insurance. In the past it's been bought by Met Life and Genworth.
- Thread starter
- #33
- 547
Wow...so AARP was purchased by Met Life and Genworth?
I wonder where this leaves United Health ?
- 17,077
They have done a GREAT job of making it go away for the most part. You won't find the 60 Minute videos anywhere. But it was big news at the time. And back then AARP was not real well known outside of the seniors they were target marketing to.
- 17,077
No. Not at all. The co branding was purchased for years by Met Life and Genworth in the past.
- 5,976
Read it again, boss. Instead of "branding," think "licensing."
- Thread starter
- #37
- 547
So, you are saying that United Pays Genworth for the leads (essentially) ?
- 17,077
This is a good book for people who are interested in such things.
Aarp : America's Most Powerful Lobby and the Clash of Generations-ExLibrary 9780812927535 | eBay
out in chilling detail the coming fiscal crisis that threatens to bankrupt the United States when the baby-boom generation slips into retirement. In The AARP, Charles Morris explains why. The culprit? The American Association of Retired People (AARP). According to Morris, until the television program "60 Minutes" blew the lid off of AARP in 1978, the organization was basically a front for selling overpriced insurance to the elderly--its political activism on behalf of retired people largely a cynical effort to establish credibility. Although the organization has clearly put those days behind it, AARP has yet to become an advocate for sound policies that would benefit society as a whole. As a result, this 800-pound gorilla of American politics may be dragging the country toward a monetary quagmire the likes of which it has never seen.
Aarp : America's Most Powerful Lobby and the Clash of Generations-ExLibrary 9780812927535 | eBay
out in chilling detail the coming fiscal crisis that threatens to bankrupt the United States when the baby-boom generation slips into retirement. In The AARP, Charles Morris explains why. The culprit? The American Association of Retired People (AARP). According to Morris, until the television program "60 Minutes" blew the lid off of AARP in 1978, the organization was basically a front for selling overpriced insurance to the elderly--its political activism on behalf of retired people largely a cynical effort to establish credibility. Although the organization has clearly put those days behind it, AARP has yet to become an advocate for sound policies that would benefit society as a whole. As a result, this 800-pound gorilla of American politics may be dragging the country toward a monetary quagmire the likes of which it has never seen.
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- Thread starter
- #39
- 547
Thanks Newby...appreciate your insight !
I've heard United Pays AARP for each lead they get.
PS. You mentioned Bankers LIfe (because they are easily replaced and expensive)???
- 17,077
No.
United pays AARP to use their logo and branding to market Med Sups.
Genworth paid AARP to use their logo to market LTC insurance. And MetLife did that before Genworth did.
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