1 in 10 middle-income Americans bought life insurance for first time during pandemic

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1 in 10 middle-income Americans bought life insurance for first time during pandemic
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In 2020, with COVID-19 top of mind for so many Americans, 10% of middle-income consumers purchased life insurance coverage for the first time, according to new LIMRA research.
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Not really surprising considering when they did this study and the "state" that our country was encountering back then and so a lesser extent now.

The LIMRA article about double-digit life insurance growth helps confirm a lot of the life insurance sales that happened in 2020:

Another quarter of double-digit growth for life insurance: LIMRA
https://insurance-forums.com/life-i...-double-digit-growth-for-life-insurance-limrahttps://insurance-forums.com/life-i...double-digit-growth-for-life-insurance-limra/
 
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