Yeah it's funny how people see the "result" of something and think that's what they want. They have no idea what goes into building that "something". Once they realize what a person has to do to live the way they live and the risks they have to take, they realize it's not for them.
It's not that simple. What you love needs to be do-able as a business. I also like to run and I'm sure there's a business in there somewhere - but difficult.
I started putting my new site together almost a year before health care reform. I wanted to build a site that provided agent resources and it's a work in progress...and will always be. Most of my advertisers come to me so the sales aspect of it is enjoyable.
I think too many people are looking for "easy money" and even a few have commented to me privately that my new site is "easy money" for me. But if they want, they can wake up at 6am every day and start updating 50 states of news. After that is when the day actually begins.