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Don't limit yourself by focusing specifically on FE,
Lead with Life insurance in general. You'll find moments to write FE,IUL,GUL, Term, etc.
Ok, but the thread premise is on the fe telesales revolution. So naturally I thought it'd be appropriate to ask if such results were from leading with fe.
Also, I don't think leading "in general" is very effective to gain interest when prospecting rather than targeting a specific product and market. It reminds me of the brokers that would lead with "a review" or something silly, they'd get blown away by those that would lead with a specific product to gain interest and a chance to ask the pivotal questions.