If I had to pick one, I would do group health. I don't think it ties to merchant services as well as the liability / workers comp / auto does.
I see liability / workers comp / auto as a single entity, you do it all or none. Bonds are simple, no big deal, I write them as a convenience, not because I make much money on it.
Basically, I view merchant services and business insurance as necessaties of having your doors open, almost regardless of the size of your business.
Group health is a benefit, which even in small businesses, may have a different decision path than merchant service vendors. It is a fraction of the effort to get into though and is more universally available than liability insurance for a business.
Unless you write it, you may not realize that with commercial liability coverage, you need to pick markets / industries to pursue. One carrier might do restaurants but only if they are dine-in, another if they are delivery, yet another if they have over a certain percentage of alcohol sales...
Dan
I see liability / workers comp / auto as a single entity, you do it all or none. Bonds are simple, no big deal, I write them as a convenience, not because I make much money on it.
Basically, I view merchant services and business insurance as necessaties of having your doors open, almost regardless of the size of your business.
Group health is a benefit, which even in small businesses, may have a different decision path than merchant service vendors. It is a fraction of the effort to get into though and is more universally available than liability insurance for a business.
Unless you write it, you may not realize that with commercial liability coverage, you need to pick markets / industries to pursue. One carrier might do restaurants but only if they are dine-in, another if they are delivery, yet another if they have over a certain percentage of alcohol sales...
Dan