Aged leads for new agent!?

I sold two policies today from last May. It's crazy how long the shelf life is of a good direct mail lead.

It also helped that my appointment no showed and I have all of my old leads pinned on a the map.
 
The more I work with agents, I’ve realized that the right kind of activity always produce results. If an agent will buy the 25 cent leads AND WORK THEM, they will make money.

Now I agree, it’s much harder working the old leads. I’ve done it before. I always liked sending out a refresh letter when I worked them.

But if an agent will work them, then they will keep busy and see enough people to make good money.

We all know working fresh leads is easier.

Would you mind sharing some samples of the refresh letters you have used.

James
 
for a new agent. They must work work and work. They have no renewals and no base of clients to work with.
Sadly, i see it all the time. New agents want to work like i do. They WILL fail
 
for a new agent. They must work work and work. They have no renewals and no base of clients to work with.
Sadly, i see it all the time. New agents want to work like i do. They WILL fail

It is even difficult for a new agent who works and works and works. Even with direct mail, a bad week or two is possible. I'm coming off a week with plenty of appointments, sits, and door knocks. Every appointment was current cancer, or HIV/AIDS, or vascular surgery in the last few weeks/months.

"Why did you send this card?"

"'Cause the doctor says I'll be dead inside three months and I should get my 'fairs in order."

SO I wrote a few GI cases (though I am getting more and more like JD in this regard in that I'd rather not write the ones who are not going to make it two years). I told a few to call MOO and get GI direct from them as they were told they have less than a year to live (one has been given less than three months).

At the same time, extraordinary weeks happen as well. One of those weeks where everyone I meet has a crappy overpriced low-face graded or modified benefit who can triple their coverage with day one level benefit for the same price and it is lay down after lay down.

In either case, I find I need 30 to 40 hours in the field, week after week, to balance everything out. September was my best month since I started, October is nearly half over and I am off to an excruciatingly slow start. But not for lack of trying. I just got to keep grinding. I'll be at my first door tomorrow at 10 AM, and unless something weird happens, my last knock won't be until sometime between 7-8 PM, depending upon when the last sit of the day opens the door and lets me in.

Too many new agents, in my opinion, are recruited into this business on the lie that it is easy money. It only seems easy momentarily to the person who was used to getting $8/hour flipping burgers who lucks into a lay down and an $800 commission that took all of an hour. Then the lead bill keeps coming, and they find that not every lead is a lay down and some of these people actually need to meet someone with sales skills to move the process along to a close.

Then they are out of the business.

But the truth is this is a business. We'd all be better off if those willing to do the work week after week were allowed to work, and the recruiters would stop recruiting, and then mailing for every would-be "agent" who can fog a mirror. And the public would be better off as well.
 
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