. Seriously, though, I've found in FE that you can do a fair amount of cold calling with some good success. I just wrote one up from a cold call a few days ago...
That's good advice, but it sounds like "work" to me
It has to be done correctly, but it can be done.
Get a targeted list, decide on a small group (200 people or so) to market to, send them mail, knock on their door, say your pitch, set appointments for the next day, etc.
I'd never go for the sale off of the first cold-call - you'd have to treat things differently than if you had a lead card.
For the pitch, Introduce yourself, say you are following up on the mailer, bridge the gap by noting how others have been concerned about ensuring their final expenses are taken care of - do they share this concern?, let them know you are making information available tomorrow at certain times, set the appt.
Go to Barnes & Noble, go to the sales section, and buy a book or two on Cold-Calling. Perhaps...perhaps...this will be better than buying all of those leads? Not to say you'd never buy leads later on, but I'd put in some foot work before you go broke even more.
Cold calling is not easy. Read the books and be willing to work. Once you get more money, then you can purchase leads...
