OrlandoSEO
Expert
- 35
Nothing like starting things off with a lie. If someone is willing to lie about something so little, what are they going to do when its important? I agree, you should sound like you are calling to help, but why resort to lying?
Woe to someone who would sell his integrity and credibility for such a small price.
First of all, I see your point about dishonesty. Now that I got that out of the way. If you are providing a legitimate product that is going to help someone. I see nothing wrong with using best practices to get a decision maker on the phone or find out if they are a company that is a real prospect and can use your service. Im not saying sell encyclopedia door to door to old people.
The fact is that many people now have a wall up when they hear someone calling they don't know. One of the best things to do is to call and simply say you are doing a survey of (whoever you target marketing is) and you would like to ask a few questions about their business. Instantly you get a much better success rate. Your first call is not about selling anyways. It's about qualifying them as a prospect and seeing if they need your services. The next goal is to get an appointment. Only after all that do you attempt to approach sales.
This brings me back to my main point. Simply saying I got your number from so and so breaks that wall down a bit. This may just be me but that is hardly selling your soul to the devil. Selling something people do not want or do not need is a far greater offense.