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Negatives: 1) It is not a "set it and forget it" strategy. The agent must be committed to ongoing service of these policies. #2 & #3 are copied from my own disclosure form that I've created in regards to permanent life insurance policies: 2) Cancelling / Lapsing / Surrendering Policy with Outstanding Loans: If you have a policy with an outstanding loan against it, and you are considering surrendering your policy, please consult with the insurance company and your agent about any possible tax consequences of surrendering your policy. You should also consult with a tax advisor in your state. Another Northwestern Mutual Life Insurance Tax Disaster 3) The tax advantages of life insurance are only good as the policy stays in-force. If you cancel / lapse / surrender the policy, you may owe taxes upon the distribution or on any gains that you have earned in the policy. 4) Failure to emphasize that annual loan interest due needs to be paid out of your own pocket to make this work. For example: Assume you have $100,000 earning 5% in your policy ($5,000) You take out a loan for $50,000 at 5% cost ($2,500). If you don't pay the $2,500 per year out of pocket, your net gain in your policy will only be $2,500. As long as you pay the loan interest each year, then you are restoring the full gain your policy earns.
While I've never sold using this method, I think #1 is probably one of the biggest issues. Not necessarily from the agents side, but from the insured's side. Since this is a long term strategy, it is sometimes difficult for the client to remember why they are paying such a high premium on their life insurance policy. Thus the reason it isn't a set it and forget it strategy.
I think it depends on your definition of "sophisticated". It's not necessarily the same definition of "sophisticated" that the SEC uses. Sophisticated Investor Definition | Investopedia
I would say a financially responsible person. A person who realizes that when you borrow from your life insurance policy, you are acting as banker AND borrower. Which means it's not "free money", but a more advantageous way to borrow... as long as they continue to make the same premium payments.
It's not a hard strategy to implement or understand. It just needs to be reviewed on a regular basis. This means client reviews on at least an annual basis. Good agents review with their clients on a periodic basis anyway, not abandon them after the sale.
It take NO MORE responsibility and understanding than taking a loan against a 401(k).
The difference is with the 401(k),
1) You cannot contribute for 6 months after taking the loan (not so with life insurance).
2) Payments are automatically deducted from your salary (not so with life insurance).
3) If you are let go from your job, the loan amount must be repaid within 60 days. (Not so with life insurance).
4) If you don't repay within 60 days, the entire loan amount is subject to income taxation (VERY SIMILAR to life insurance if you cancel the policy).
5) If you're under age 59 1/2, the amount of the loan is also subject to a 10% penalty (not so with life insurance).
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This is important too. This is why I prepare a 3-page "plan".
Page 1: Outlines the current assumptions, goals, objectives, and recommendations.
Page 2: Current situation
Page 3: Proposed solution (along with additional notes on the advantages)
I include this and let the client keep this, in addition to delivering an additional copy upon policy delivery. Every year, you simply review their "Page 1" and ensure that everything is still aligned with what their objectives are.
But if you just want to "sell and dash", it isn't good for the client or the insurance company... and won't be good for your own long-term reputation in your community either.
John Savage said that he saw his clients every year even though he knows they'll never buy again. Why? They're his clients. And with good service, comes your ability and credibility to ask for and receive professional introductions.
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How to close 9 out of 10 Life Insurance Sales