TylerDurden9669
New Member
- 10
Not to beat a dead horse with this question but I haven't seen this topic addressed in the same fashion elsewhere in the forums: are there any agents who have experienced better quality leads with something other than DM?
When the question is asked "what are the best leads for FE?" are most answers defining best as "most reliable and consistent"(probably DM) or best as in "easiest to close"?
New to the industry and have had two batches of fresh DM leads (60 total) through NAL and picked up some old TV and tele leads from my upline as well. I feel like the old TV leads actually converted better for me than the new DM leads.
I don't know if part of the problem is timing (I had a lot of people tell me to get back to them in January, money tight from the holidays, spouse just lost job due to corona, thought the benefits were free, didn't want to pay for anything, etc) or maybe my sales skills just really suck but DM is rubbing me the wrong way based on the responses and conversion from these first 60 leads. I feel like the wording on the lead card is a really crappy bait and switch setup and the responses I've got seem to confirm this.
With the TV, online, video leads I think the leads are more informed about exactly what they're getting into when they call in or submit their information. The video has presented a problem they have, stirred up their emotions, described life insurance as a product you pay for, and offered it as a solution to the problem they're emotionally responding to.
I'm thinking the video presentations are a lot more direct (no bait and switch, "for _____STATE residents only", federal gobment provides funeral expense benefits that you don't know you qualify for total BS) and therefore the lead is much more well informed. (No need to pathetically explain, what the letter ACTUALLY meant to say Mr. Prospect is that social security only pays.....etc etc)
Of course everyone could always improve at everything, including my sales skills, but all things considered aren't leads that are already aware and conditioned they have to purchase something, have a good idea of what they're seeking to purchase, and more importantly know why they feel the need to purchase your product when they reach out more of a high quality lay-up lead than some elderly person who thinks they're getting access to "free benefits from the government"?
I get the argument that DM requires more effort to find a pen (since that's such a monumentally hard thing to do?"), fill out a card, and walk back to the mailbox to drop the card off (they walk or roll back to their mailbox all the time anyway so 0-points for effort)
Anyone else have lower conversion the last two weeks in December and told to get back to customer in January? I'm just wondering if DM is considered so foundational because you can consistently get a higher number of phone numbers and addresses to call and visit but if you had the option would you prefer a larger number of leads coming from sources that have seen a video presentation either through TV or online?
Appreciate any feedback and thanks for coming to my TED Talk.....
When the question is asked "what are the best leads for FE?" are most answers defining best as "most reliable and consistent"(probably DM) or best as in "easiest to close"?
New to the industry and have had two batches of fresh DM leads (60 total) through NAL and picked up some old TV and tele leads from my upline as well. I feel like the old TV leads actually converted better for me than the new DM leads.
I don't know if part of the problem is timing (I had a lot of people tell me to get back to them in January, money tight from the holidays, spouse just lost job due to corona, thought the benefits were free, didn't want to pay for anything, etc) or maybe my sales skills just really suck but DM is rubbing me the wrong way based on the responses and conversion from these first 60 leads. I feel like the wording on the lead card is a really crappy bait and switch setup and the responses I've got seem to confirm this.
With the TV, online, video leads I think the leads are more informed about exactly what they're getting into when they call in or submit their information. The video has presented a problem they have, stirred up their emotions, described life insurance as a product you pay for, and offered it as a solution to the problem they're emotionally responding to.
I'm thinking the video presentations are a lot more direct (no bait and switch, "for _____STATE residents only", federal gobment provides funeral expense benefits that you don't know you qualify for total BS) and therefore the lead is much more well informed. (No need to pathetically explain, what the letter ACTUALLY meant to say Mr. Prospect is that social security only pays.....etc etc)
Of course everyone could always improve at everything, including my sales skills, but all things considered aren't leads that are already aware and conditioned they have to purchase something, have a good idea of what they're seeking to purchase, and more importantly know why they feel the need to purchase your product when they reach out more of a high quality lay-up lead than some elderly person who thinks they're getting access to "free benefits from the government"?
I get the argument that DM requires more effort to find a pen (since that's such a monumentally hard thing to do?"), fill out a card, and walk back to the mailbox to drop the card off (they walk or roll back to their mailbox all the time anyway so 0-points for effort)
Anyone else have lower conversion the last two weeks in December and told to get back to customer in January? I'm just wondering if DM is considered so foundational because you can consistently get a higher number of phone numbers and addresses to call and visit but if you had the option would you prefer a larger number of leads coming from sources that have seen a video presentation either through TV or online?
Appreciate any feedback and thanks for coming to my TED Talk.....